Kattie Kikendall
Director of Sales
With a deep-rooted passion for patient care and team development, I bring a well-rounded, real-world perspective to my role as Director of Sales in the dental industry. My journey began chairside as a dental assistant, where I learned firsthand the importance of clinical excellence and patient trust. From there, I transitioned to the front desk — mastering the art of scheduling, communication, and first impressions — before moving into management and eventually sales leadership.
Having worn nearly every hat in a dental office, I understand the day-to-day challenges and opportunities at every level. That firsthand experience fuels my ability to lead with empathy, clarity, and results - always focused on solutions and keeping the team grounded with my well- known motto: "It's Fine!"
Today, I oversee sales strategy and execution across 15 dental offices, with a focus on driving top-line growth through strong treatment acceptance, optimized workflows, and patient engagement initiatives. I’ve built and led high-performing sales teams, launched successful aligner day programs, and implemented systems that create accountability and consistency across all locations.
My leadership blends people development with performance. I coach teams to confidently present treatment through engagement — not just paperwork — and ensure every handoff supports the patient's journey. I’ve also developed automated tools and notes that streamline follow-up and improve patient communication.
With a solid understanding of practice P&L and cost structures, I set strategic goals that support sustainable EBITDA growth while maintaining a positive, motivated team culture.
At the heart of my work is one mission: helping patients say “yes” to care that changes their lives — and empowering teams to deliver it with confidence, clarity, and heart.
Outside of my role I love spending time with my children Anthony and Mackenzie. I enjoy traveling and watching home makeover shows.